Entertaiment is any activity that provides pleasure, excitement or enjoyment. It can take the form of movies, television shows and series; music; books and literature; sports and games; or visual arts. Bates and Ferri (2010) define entertainment as anything that is understood objectively, involves communication between text and audience from an external stimulus, offers pleasure, requires audience passivity and occurs in a form that can be consumed. It is a way for consumers to escape the boredom of everyday life and to create positive experiences that make them happier, healthier and more fulfilled. Entertaiment also helps people cope with negative aspects of their lives.